In today’s fast changing, data driven, digitalized society, mass marketing efforts should be considered twice in terms of ROI efficiency. Orbis offers companies an entire spectrum of segmentation tools like customer lifetime value analysis, customer needs analysis, customer segmentation (e.g., value, needs, behavioral, etc.), customer prioritization, target selection and segment management.
Orbis enable its clients a large variety of tools for big data, advanced analytics and technology to profile their consumers using fact- and need-based macro and micro segments. Orbis also guide companies to get maximum impact of segmentation by tailoring segment specific offerings and campaigns, managing touch points and identifying price levels. Orbis segmentation and segment management methodology will optimize not only your offerings, customer experience and value proposition but also organization of your sales force, customer care and marketing organization to achieve accelerated growth, greater efficiency and improved profitability.