Are you trying to understand changing consumer needs and trends to strengthen your brand? Or are you pushing for a change in consumer needs and trends to create market for your brand? Marketing is a bridge between consumer and the brands and it is possible to go in both directions on this challenging bridge. Whether you are in B2B or B2C sector, Orbis helps you to develop a winning marketing strategy for your brand.
At Orbis, we start with 'understanding'. We understand you, your needs, your consumers, your competitors and your markets. Different consumer segments mean different consumer insights, needs, perceptions and behaviors. We help you to make a clear macro and micro segmentation and target the right audience for your brand. After restructuring your positioning taking the dynamics of the market into account, we help you to determine the strategic marketing mix and the actions to reach your business goals.