Many companies announces that they are committed to create sustainable value for wellbeing of the earth and the society. The work on sustainable business practices helps companies to strengthen the connections between their brands and the people who interact with these brands. This is fundamentally important for companies who are aware that as their business thrive and grow sustainably when life quality of the society is also thriving. To this end, many brands have established a set of priorities that are intimately connected to their business for providing high quality products and services for sustainable development of the business, society and environment together.
Performance on GHG emissions, recycled material usage, investing in innovative and responsible production solutions, conducting special programs to save natural resources and achieving custom CSR projects to upgrade the quality of living of the societies… For more than half a century, these phrases have become the key focus areas for the brands to communicate their sustainability credentials.
Quality of a product does not mean the sole quality of the product anymore. Today product quality also covers recyclability and reusability of the product, ratio of the recycled materials and natural resources consumed to produce that product. But this is still not enough. The future of sustainable product terms is also about being more smart, more functional, more multi-purpose and more adaptive.Quality of the products delivered to the world, should help societies to access better quality lives. It is about in what ways your product enable people to perpetuate their lives more responsibly and efficiently. This approach helps us understand how “sustainable” and“realistic” is the sustainability commitment of a brand. Defining sustainability with that approach will help companies to create a leverage for the global society.
With sustainability being such a strong and emotional connection between consumer and brand, new products and services targeting sustainability have come thick and fast. When it comes to innovation, Neo-Eco is the next evolutionary step in how sustainability is addressed.Neo-Eco innovation means developing new products empowering consumers with the ability to lead their lives in a more environmentally positive way. Neo-Eco concept also approaches sustainability on a different but more dominant aspect.Being more sustainable is not only an advantage that provides a marketing advantage, but also financial benefits. This is the only way that sustainability can sustain.
FMCG giants such as Coca-Cola, Nestle, P&G and many other sare seeking innovative ways to reduce production costs and minimize environmental footprint while pushing R&D and marketing teams to increase reusability, recyclability and functionality of their products. Understanding of sustainable design moves away from clichés and focuses on more intelligent products that are being more functional, technological, multi-purpose and adaptive.
As consumers starts to engage more with the new sustainability approach, brands, pioneering their sectors in terms of strategic trends and next generation products, will focus moreon pragmatic, sustainable and realistic applications of sustainability. And this new approach of sustainability will drive consumers and companies towards products and services with financially, environmentally and functionally smarter outputs.
